with Rafael Fernandez Campos 

Chief Data Officer at Bankia and President of CDOs Club Spain & Latam.

Co-author of the book "El Valor del Dato"

Discover how to manage your data as an asset and unlock the power of data


16.APRIL.2021 | 09H00

A Data Strategy is how an organisation will collect, store, manage, share and use data.


Today, data is an invaluable resource for all businesses. Although the value of information is well-understood, unlocking that value is often a challenge because of the high volume of data and the challenges associated with collecting and organising it. Developing a data strategy can help organisations overcome these challenges and access the value of their data while efficiently using their resources, and with lower costs.


  • It gives businesses a direction to move the organisation toward their goals and easily achieve them.

  • It helps organisations re-focus their needs to make to maximise the value of their data activities.

  • It helps establish a timeline for completing the proposed activities, define milestones and priorities.

  • It helps organisations to use the insights to increase profits and monetise the data.

A Data Strategy helps unlock the power of data,
improves data management across the organisation and it helps the use of the resources efficiently

During this webinar, we will discover why is it essential for a business to have a data strategy, and what benefits does having one provides. Rafael Fernandez Campos, will get an overview of how to implement data strategy and will help de-mystify data strategy and will provide concrete, practical ways to get started.

 Make sure to join us!



Rafael Fernandez Campos

Rafael Fernandez Campos.png

Rafael Fernandez Campos, PhD cum-laude in Economics and degree in Business Administration (Universidad Autónoma de Madrid). Master in Financial Companies at Universidad Francisco de Vitoria.


Current Chief Data Officer at Bankia and President of CDOs Club Spain & Latam.

Co-author of the book El Valor del Dato (2020), where authors propose a methodology to value the impact of data management in a company.

With more than 20 years of experience in banking, as Controller and CFO, that is, always involved in data and information, he leads Data Strategy at Bankia since 2015.

In his educational role, he is Professor at Escuela de Finanzas Aplicadas, Academic Coordinator at Governance and Data Strategy Certification at Instituto de Empresa, as long as a professor in other business schools, speaker, columnist and writer.

He is a member of the counselling board in Revista Índice and Revista de Actuarios, as long as a member of the advisory board at Ethosfera.

Join & let us show you how to

implement a data strategy in your company_